The reason is simple.<\/p>

Arizona Beverages\u2019 chairman and co-founder Don Vultaggio says he doesn\u2019t want to raise prices like everyone else.<\/p>

\u201cEverything (people are) buying today there\u2019s a price increase on. We\u2019re trying to hold the ground and hold for a consumer who is pinched on all fronts,\u201d Vultaggio told Today. \u201cI\u2019ve been in business a long time and candidly I\u2019ve never seen anything like what\u2019s going on now. Every single thing has gone up, and I call it \u2019from a paper clip to a too-big filling machine.\u2019\u201d<\/p>

And by keeping the price at 99 cents, he\u2019s making a lot less money. The cost of aluminum for the can has doubled in recent years, and distribution costs have increased with rising gas prices.<\/p>

\u201cI\u2019m committed to that 99-cent price \u2014 when things go against you, you tighten your belt,\u201d Vultaggio told the Los Angeles Times. \u201cI don\u2019t want to do what the bread guys and the gas guys and everybody else are doing. Consumers don\u2019t need another price increase from a guy like me.\u201d<\/p>

Vultaggio, a Brooklyn native, founded Arizona Beverages 30 years ago.<\/p>

Today, he co-owns the company in its entirety with his sons, Spencer and Wesley.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Source: SunnySkyz<\/a><\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

As gas prices soar, along with everything else, a large 23-ounce can of Arizona iced tea still costs 99 cents \u2014 the same price it has been since it hit the market 30 years ago. The reason is simple. Arizona […]<\/p>\n","protected":false},"author":3,"featured_media":15512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[82,80],"tags":[83,75],"yoast_head":"\n